Jun 16, 2021Mad about others’ success? The ironic super power. The powerful factor on anyone’s journey.What if we didn’t make assumptions about what will work without trying it? The things that actually work can be rather crazy and ironic. You wouldn’t think it would work. As an example, take a look at some successful businesses out there. Don’t you find yourself often puzzled by their…Sales3 min readSales3 min read
May 28, 2021The #1 vastly underrated part of Influence. Great influence means this.Live inside of your customer’s head. We don’t spend enough time being closer to our customer. We spend too much time inside our own heads and not nearly enough time inside our prospect’s head. We need to know our prospect’s fears, dreams, anxieties, worries, wins, losses, motivations, what they want…Influence4 min readInfluence4 min read
May 26, 2021The key to writing a great headline. And on getting over your fear of selling.“Need more online course sales?” “Need more SAAS sales?” Marketers tend to forget the key to a great hook or headline is to enter the conversation currently going on inside the prospect’s mind. People got problems. The ones you solve are the ones you write headlines and hooks to. This is tougher than you might think because it’s so…Sales5 min readSales5 min read
May 21, 2021The #1 Secret to Building your Influence. It isn’t what you think.Nothing will help you to build value for people than to be as generous as possible with them. Be a giver, and keep giving. Focus on what you can give. Think deeply on it. Ponder it. And give away some of your best ideas because you’ll always have more of…Psychology4 min readPsychology4 min read
May 6, 2021The secret to silencing the inner critic.Creativity is open to us all. There are no blessed few. Just active practitioners, people who practice it with an open mind and are open to new experiences. This openness is key; it is like an openness to travel. If you’re open to travel and new places to go, you’ll…Creativity6 min readCreativity6 min read
Apr 15, 2021Smart people don’t need to be told what to do. They need this instead - The #1 tool in the leader’s toolbox.Affirmation is a powerful thing for people. And you don’t even have to be a leader to share it — to gift it — to other people. All you need to do is take the time to believe in people and in their abilities. It can be something as basic…Psychology5 min readPsychology5 min read
Apr 14, 2021The # 1 struggle of the Creative. What bothers them most. Defining a Culture of Care.The big win for us is in building our audience, our tribe, and giving them what they want from us. At first, we do what pleases us because that’s all we know. It starts with an audience of 1: you. You gotta be happy with what you’re putting out there…Culture4 min readCulture4 min read
Apr 7, 2021An Antidote to Perfectionism. Finding the Joy in this.Perfectionists are great at contemplation and planning. They’re typically not so great at moving and going and taking action, even with a plan. They’re too concerned with how actually doing the thing will make them look to others and so they do nothing. They sit back and wait. And wait…Psychology4 min readPsychology4 min read
Mar 16, 2021On the Creative approach. The struggle of the perfectionist.Most people don’t think they’re creative. Most people don’t think that creativity is available to them. Most people think Creativity is for those people over in the marketing department. But it is more than a select group of people. Creativity is available to us all. Creativity is a way of…Creativity4 min readCreativity4 min read
Mar 10, 2021The #1 skill of the modern sales and marketing pro.Storytelling ought to be the top skillset of the sales & marketing pro. We should always be telling stories of problems, agitations, and resolutions. Note that this is a sales and marketing formula. This prospect has a problem. They’ve been stuck with it for some time and now it is…Storytelling5 min readStorytelling5 min read
