The #1 skill of the modern sales and marketing pro.

Storytelling is the number one skill for the modern sales and marketing pro.
Storytelling is the number one skill for the modern sales and marketing pro.

Storytelling ought to be the top skillset of the sales & marketing pro. We should always be telling stories of problems, agitations, and resolutions. Note that this is a sales and marketing formula. This prospect has a problem. They’ve been stuck with it for some time and now it is getting really painful for them to deal with it. They’ve tried to solve it in the past by themselves but they weren’t…