This is who you want to be along the customer journey. Hint: it’s not the hero.

Who are you along the customer journey? It is not the hero. No.

But wait! A warning!

Exceptional Marketing is marketing so good that people would be willing to pay for it.

This is marketing all about them.

People as Differentiators.

It turns out, you’re also a behavior designer!

This is thinking and creativity and offers you won’t find on Walmart.com.

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