This confidence formula always works and unifies action.

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Look at confident surfing: intention + action + consistency. Photo by Casey Horner on Unsplash

What do you intend to do?

True confidence is comprised of intention, action and consistency. Let’s start with intention. What do you intend to do? What is your strategy? What is your goal? What do you wish to accomplish? Intention is one powerful force. Without it, you’re simply taking random action all over the place until you find something that sticks to your goals. It is far better to be more intentional. Go with intent. Make it happen. Strategize. And go. Action is wonderful. But action without intention is simply random and not strategic.

Action is the jet fuel for confidence. You cannot have confidence without it. Even random action as mentioned above is better than doing nothing or never trying. At least through random action, you will eventually find the way. There is nothing in this world that can hold up to persistent, human action. Go, Go, Go, you will get to where you want to. Random action in the gym is far better than no action in the gym at all. Random running is better than never running. Random sales actions are better than no sales actions at all. However, sales actions guided by intent are 100% better. You are more focused, driven. You know what needs to be done.

Marketers are big on getting their audience to take action to buy their product. They know that nothing happens until something gets sold first. Therefore, they’ve got to do everything in their power to get people to take action. It is the action takers who rule the world. It isn’t the meek or the book worm. It is the people who go out, take action and make things happen for themselves. taking action is so important to confidence, in fact, that it should be the default setting. When in doubt, go, take action. When in doubt, take a shot on goal. Sure, it might be the wrong action, but you can always course correct later. Action taking is a powerful force. The more action you take, the more confident in your abilities you become.

Look at sales. The more action you take, the more often you ask for the sale, the more often you get it. The more often you ask for the sale, the better you get at it. The better you get at it, the more confident you become. It becomes a confidence-competence loop that Brendan talks about. It is self-reinforcing because you defaulted to always asking for the sale without caring about outcome. Taking action is your new default, which is a great trait. Sales and marketing are all about taking action and getting others to take action on your behalf through your powers of persuasion.

What about consistency? Consistency is the tie that binds action and intent together. Only a little action will not get you very far. Inconsistent action will drive inconsistent results. It is only through consistent action driven by intent that will get you the results you seek. There are fewer forces more powerful than a human taking consistent action toward their goals. This is why taking consistent action toward goals is the ultimate confidence builder. What makes you feel better than seeing yourself make progress toward goals you care about? Taking consistent action while driven by intent is one powerful force.

Work on your confidence. Remember that pure confidence is simply your belief in your ability to figure things out. Know that confidence wrapped in consistent action-taking & driven by intention is extraordinary. There is no force that can withstand persistent, consistent human action. As in all things, if you keep at it, you will get there. You will get to your destination.

The bonus is clarity. Clarity is the glue that holds all of confidence’s components together. When you’re clear about what it is you want and how you go about getting it, you’re on fire. You’re fierce. You’re energetic. You require less sleep. You treat people differently in a good way. You set excellent examples for people to follow. Your clarity is contagious. Others will want it to rub off onto them. There are fewer attractive things in this world than a person who knows exactly what it is they want and they pursue it consistently with all they’ve got. It’s a great lesson and example to follow. And it all stems for your clarity about your intentions and your actions. Without clarity, we’re just bumbling around, grasping at straws. We need clarity in our lives to live them more directly, to be more fulfilled, to be guided on the Mission.

Intent + Action + Consistency = Confidence;

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I’m a sales, marketing and tech Pro who creates content designed to help people solve problems and shift perspectives.

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