The key to writing a great headline. And on getting over your fear of selling.

“Need more online course sales?”

“Need more SAAS sales?”

Marketers tend to forget the key to a great hook or headline is to enter the conversation currently going on inside the prospect’s mind. People got problems. The ones you solve are the ones you write headlines and hooks to. This is tougher than you might think because it’s so hard to stand out today. You need to be on your game and really think about what the key problem your…