How do people perceive you? Are you just another…? Or, are you an expert?

So much of this is expert positioning. How does the market perceive you? How much research and writing have you performed? How about surveys? How many industry white papers have you written? How well known are you? If you haven’t done any of this, there is your scorecard. If you haven’t done any of this, how can you expect to be perceived as an industry expert? Doing this hard work is what separates you from others not willing to do it. We can’t all be well-positioned experts.

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How do people perceive you? As an expert? As something else?

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I’m a sales, marketing and tech Pro who creates content designed to help people solve problems and shift perspectives.

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