Jeffrey Bonkiewicz

Features, Benefits, Meaning. What does it all mean to the customer? On the importance of Empathy for the customer. On buying from the cable company.

Typical day on the construction job site.

It is a common mistake that sales & marketing pros make to hammer on the features of your product to the prospect. For the most part, you’ll lose ’em because they’re really not that interested in your features. What they want to know is…