Does the market perceive any differentiation between you and the competition? If not, look out.

Hey, sales pro: How are you different?

What are your points of differentiation? What separates you from the competition? In a hyper competitive marketplace, how do you best stick out?

How are you different in your sales and marketing strategies? If you don’t know, you’ve got a problem. Photo by Mehrdad Haghighi on Unsplash

If you don’t know, we’ve got a problem. So does your company.