Jeffrey Bonkiewicz

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What if we didn’t make assumptions about what will work without trying it? The things that actually work can be rather crazy and ironic. You wouldn’t think it would work. As an example, take a look at some successful businesses out there. Don’t you find yourself often puzzled by their…

Live inside of your customer’s head. We don’t spend enough time being closer to our customer. We spend too much time inside our own heads and not nearly enough time inside our prospect’s head. We need to know our prospect’s fears, dreams, anxieties, worries, wins, losses, motivations, what they want…

“Need more online course sales?”

“Need more SAAS sales?”

Marketers tend to forget the key to a great hook or headline is to enter the conversation currently going on inside the prospect’s mind. People got problems. The ones you solve are the ones you write headlines and hooks to. This is tougher than you might think because it’s so…

Building your influence through being more curious and generous.

Nothing will help you to build value for people than to be as generous as possible with them. Be a giver, and keep giving. Focus on what you can give. Think deeply on it. Ponder it. And give away some of your best ideas because you’ll always have more of…

Creativity is open to us all. There are no blessed few. Just active practitioners, people who practice it with an open mind and are open to new experiences. This openness is key; it is like an openness to travel. If you’re open to travel and new places to go, you’ll…

Affirmation is a powerful thing for people. And you don’t even have to be a leader to share it — to gift it — to other people. All you need to do is take the time to believe in people and in their abilities. It can be something as basic…

Defining and building a culture of care.

The big win for us is in building our audience, our tribe, and giving them what they want from us. At first, we do what pleases us because that’s all we know. It starts with an audience of 1: you. You gotta be happy with what you’re putting out there…

Perfectionists are great at contemplation and planning. They’re typically not so great at moving and going and taking action, even with a plan. They’re too concerned with how actually doing the thing will make them look to others and so they do nothing. They sit back and wait. And wait…

Creativity isn’t just for the Designers. It is available to us all.
Creativity isn’t just for the Designers. It is available to us all.

Most people don’t think they’re creative. Most people don’t think that creativity is available to them. Most people think Creativity is for those people over in the marketing department. But it is more than a select group of people. Creativity is available to us all. Creativity is a way of…

Storytelling is the number one skill for the modern sales and marketing pro.
Storytelling is the number one skill for the modern sales and marketing pro.

Storytelling ought to be the top skillset of the sales & marketing pro. We should always be telling stories of problems, agitations, and resolutions. Note that this is a sales and marketing formula. This prospect has a problem. They’ve been stuck with it for some time and now it is…

Jeffrey Bonkiewicz

I’m a sales, marketing and tech Pro who creates content designed to help people solve problems and shift perspectives.

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