Live inside of your customer’s head. We don’t spend enough time being closer to our customer. We spend too much time inside our own heads and not nearly enough time inside our prospect’s head. We need to know our prospect’s fears, dreams, anxieties, worries, wins, losses, motivations, what they want now, what they’re most struggling with today. We need to know these things so that we can address them in our copy and marketing. We need to know what they’re thinking so we can address their objections before they even come up. This is like we know our customer so…
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Marketers tend to forget the key to a great hook or headline is to enter the conversation currently going on inside the prospect’s mind. People got problems. The ones you solve are the ones you write headlines and hooks to. This is tougher than you might think because it’s so hard to stand out today. You need to be on your game and really think about what the key problem your prospects are having. What is their deepest, unmet need right now? What do they need the most? What’s at their top of mind that is not solved? Write to…
Nothing will help you to build value for people than to be as generous as possible with them. Be a giver, and keep giving. Focus on what you can give. Think deeply on it. Ponder it. And give away some of your best ideas because you’ll always have more of them. Help people solve problems. Help them get after what they want. Then, this will help you get after what you want most. We get whatever we want if we help enough people get whatever they want. We build this way. We solve this way. We coach this way. We…
Creativity is open to us all. There are no blessed few. Just active practitioners, people who practice it with an open mind and are open to new experiences. This openness is key; it is like an openness to travel. If you’re open to travel and new places to go, you’ll tap into creativity more readily. You have to be open. If you’re closed up, defensive, only keen on what you know and see and not at all focused on the adjacent possible, you’ll miss it. You will miss tapping into Creativity entirely. You have to be open to it and…
Affirmation is a powerful thing for people. And you don’t even have to be a leader to share it — to gift it — to other people. All you need to do is take the time to believe in people and in their abilities. It can be something as basic an exercise or a new diet. It can be weight loss. It can be someone taking a new course and seeing it through to completion. It can be affirming someone taking on a new role. Do you see how this automatically places you in a leadership position even without a…
The big win for us is in building our audience, our tribe, and giving them what they want from us. At first, we do what pleases us because that’s all we know. It starts with an audience of 1: you. You gotta be happy with what you’re putting out there first. Then, as you build up your audience, you can ask them what they want, what’s bothering them, where are they struggling, etc. As you build up, you’re constantly seeking feedback and starting conversations. People want to know you care, so asking them questions and gaining their feedback and making…
Perfectionists are great at contemplation and planning. They’re typically not so great at moving and going and taking action, even with a plan. They’re too concerned with how actually doing the thing will make them look to others and so they do nothing. They sit back and wait. And wait. And wait. Never getting any closer to what it is they want now. You gotta MOVE and take active steps toward where it is you want to go. You’re ready now. You already have everything you need to go. You need nothing but determination and will and discipline. Sure, it…
Most people don’t think they’re creative. Most people don’t think that creativity is available to them. Most people think Creativity is for those people over in the marketing department. But it is more than a select group of people. Creativity is available to us all. Creativity is a way of being, of acting. Creativity is a way you solve problems from multiple angles to see which is the best route to go. Most important, Creativity is a practice, actions of attacking problems. That’s how we go about doing, solving, building up. …
Storytelling ought to be the top skillset of the sales & marketing pro. We should always be telling stories of problems, agitations, and resolutions. Note that this is a sales and marketing formula. This prospect has a problem. They’ve been stuck with it for some time and now it is getting really painful for them to deal with it. They’ve tried to solve it in the past by themselves but they weren’t able to do it. Now, it’s become a real thorn in their side and they just don’t know how to resolve it. Then one day, a guide enters…
One of the keys to great leadership is energy management. Energy management of self. And energy management of the group. It always starts with ourselves, first. There are a lot of exhausted people out there, not taking care of themselves, not eating the right foods, not exercising, not drinking nearly enough water, eating too much sugar, staying indoors for way too long each day, and then wonder why they feel like crap! They didn’t prioritize and execute on their own health first. This is always #1 because health is always #1. Without good health, you’re not much value to anyone…
Jeffrey Bonkiewicz
I’m a sales, marketing and tech Pro who creates content designed to help people solve problems and shift perspectives.
